The Visual Kingdom along with Zuri Productions to partner with DC HEALTH to create a PSA advocating for vaccinations within the Washington DC Metropolitan area. The wanted outcome was two separate visuals telling two different stories. One on the behalf of a young athlete that asked for his parents support in being vaccinated in spite of the lack of confidence coming from the African American community. The second being from the preceptive of local social media influencers and using the vertical layout of TikTok and Instagram platforms to spread the word.
